Cross Pointe Insurance Advisors

Call Toll Free 877-785-2912

About Cross Pointe Insurance Advisors

About Cross Pointe Insurance Advisors Cross Pointe Insurance Advisors, LLC (formerly JMR/PFP Insurance) has a long and trusted history as one of the oldest and largest insurance agencies in Arkansas. The Allen Kennedy Agency was founded in Fort Smith in 1889 by Allan Kennedy, first president and founder of the statewide Independent Agents of Arkansas. In 1946, the agency became known as Kennedy, Albers & Phillips when Sam H. Phillips, Mr. Kennedy’s nephew, joined the agency. Kennedy, Albers & Phillips then purchased Arkansas Valley, the second oldest agency in Fort Smith in 1982. The name was changed to Phillips, Foltz, Pryor & Associates, and was later shortened to PFP Insurance until 2004 when it merged with Johnson, Moorman and Russell to become a new entity named JMR/PFP Insurance.

After its merger in 2004, JMR/PFP quickly became a leader in Property and Casualty Insurance, Group Benefits and most recently Financial and Life products. The three senior insurance producers have more than 150 years of combined insurance experience and the entire staff can boast over 500 years of dedicated experience. In addition, all of the original JMR/PFP leaders remain with the company today.

In 2014, JMR/PFP became known as Cross Pointe Insurance Advisors, LLC. Our goal continues to be to educate and service Arkansas and Oklahoma. Through our independence, we strive to educate the community on the best options for their insurance needs. We can provide an assessment of your insurance needs with a choice of which package fits you best. 

We remain dedicated to providing our customers in Arkansas and Oklahoma with the best coverage at competitive rates. Just make one call to our agency, and we can shop your coverage through many top rated companies. With our professional staff, we can be your liaison with the insurance carrier in the event of a claim. We work for you, not the insurance company. Give us a call at 479-785-2912 or contact us through one of our quote forms, and we'll be happy to answer any of your insurance questions.


Agency Leadership



Steven Cole

Agency Manager

Natalie Smith

Agency Operations Manager

Wayla Ramsey

Commercial Lines Team Leader

Julie Qualls

Personal Lines Team Leader




Commercial Lines



David Young

Sales Executive

Deborah Moorman

Sales Executive

Jim Russell

Sales Executive

Joe Hart

Sales Executive

Shawne Bogle

Sales Executive

Tom Foltz

Sales Executive

Travis Hill

Sales Executive

Walter Moorman

Sales Executive

Amber Gustafson

Account Manager

Donna Sharp

Account Manager

Kim Marvel

Account Manager

Tara Zipp

Account Manager

Wayla Ramsey

Team Leader and Account Manager

Debra Scott

Quality Coordinator

Rachel Webb

Service Center Admin (Roland Location)


Personals Lines


Julie Qualls

Team Leader and Account Manager

Brenda Sams

Account Manager

Linsey Braun

Account Manager

Casey Serjeant

Account Manager




Group Benefits



Linda Goble

Sales Executive

Ron Fulbright

Sales Executive

Christen Sterling







Brenda Chapman

Accounting Manager

Whitney Kirkpatrick

Accounting Associate

Trina Standridge

Marketing and Executive Assistant

Lori Wood

Administrative Assistant

Kristen Gutierrez

Receptionist (Roland Location)




Cross Pointe Corporate Officers



John Baxter


Julie Mauch

President and COO

Jeff Roberts

President of Acquisitions and CFO

Quick Quote Form

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Cross Pointe Insurance Advisors
1120 Garrison Ave
Fort Smith, AR 72901
Phone: 479-785-2912
Toll Free: 877-785-2912
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