Cross Pointe Insurance Advisors

Call Toll Free 877-785-2912

About Cross Pointe Insurance Advisors

About Cross Pointe Insurance Advisors Cross Pointe Insurance Advisors, LLC (formerly JMR/PFP Insurance) has a long and trusted history as one of the oldest and largest insurance agencies in Arkansas. The Allen Kennedy Agency was founded in Fort Smith in 1889 by Allan Kennedy, first president and founder of the statewide Independent Agents of Arkansas. In 1946, the agency became known as Kennedy, Albers & Phillips when Sam H. Phillips, Mr. Kennedy’s nephew, joined the agency. Kennedy, Albers & Phillips then purchased Arkansas Valley, the second oldest agency in Fort Smith in 1982. The name was changed to Phillips, Foltz, Pryor & Associates, and was later shortened to PFP Insurance until 2004 when it merged with Johnson, Moorman and Russell to become a new entity named JMR/PFP Insurance.

After its merger in 2004, JMR/PFP quickly became a leader in Property and Casualty Insurance, Group Benefits and most recently Financial and Life products. The three senior insurance producers have more than 150 years of combined insurance experience and the entire staff can boast over 500 years of dedicated experience. In addition, all of the original JMR/PFP leaders remain with the company today.

In 2014, JMR/PFP became known as Cross Pointe Insurance Advisors, LLC. Our goal continues to be to educate and service Arkansas and Oklahoma. Through our independence, we strive to educate the community on the best options for their insurance needs. We can provide an assessment of your insurance needs with a choice of which package fits you best. 

We remain dedicated to providing our customers in Arkansas and Oklahoma with the best coverage at competitive rates. Just make one call to our agency, and we can shop your coverage through many top rated companies. With our professional staff, we can be your liaison with the insurance carrier in the event of a claim. We work for you, not the insurance company. Give us a call at 479-785-2912 or contact us through one of our quote forms, and we'll be happy to answer any of your insurance questions.


Agency Leadership



Steven Cole

Agency Manager

Wayla Ramsey

Commercial Lines Manager

Natalie Smith

Personal Lines Manager




Commercial Lines



David Young


Deborah Moorman


Jim Russell


Tom Foltz


Travis Hill


Walter Moorman


Amber Gustafson

Commercial Lines Account Manager

Casey Serjeant

Commercial Lines Account Manager

Christy Massa

Commercial Lines Account Manager

Donna Sharp

Commercial Lines Account Manager

Kim Marvel

Commercial Lines Account Manager

Tara Zipp

Commercial Lines Account Manager

Debra Scott

Commercial Lines Processing Administrator

Rachel Webb

Select Account Manager




Personal Lines



Shawne Bogle

Personal Lines Agent

Brenda Sams

Personal Lines Account Manager

Jamie Howerton

Personal Lines Account Manager

Julie Qualls

Personal Lines Account Manager




Group Benefits



John Northrop

Group Benefits Agent

Ron Fulbright

Group Benefits Agent

Christen Sterling

Group Benefits Administrator

Lori Wood

Group Benefits Policy Coordinator







Brenda Chapman

Accounting Manager

Whitney Kirkpatrick


Trina Standridge

Traffic and Executive Assistant




Cross Pointe Corporate Officers



John Baxter


Julie Mauch

President and COO

Jeff Roberts

President of Acquisitions and CFO

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Cross Pointe Insurance Advisors
1120 Garrison Ave
Fort Smith, AR 72901
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Phone: 479-785-2912
Fax: 479-424-4902
Toll Free: 877-785-2912
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