JMR/PFP Insurance

Call Toll Free 877-785-2912

About JMR/PFP Insurance

About JMR/PFP Insurance JMR/PFP Insurance is an Independent Insurance Agency representing many different insurance companies for your insurance needs. We carefully select our carriers in order to provide you with the best level of service, price and coverage. As independent insurance agents, you have the ability to choose the best carrier for your insurance needs. That is the main advantage to using an independent insurance agency, we work to satisfy your needs.

Our goal is to educate and service the Fort Smith, Arkansas community and throughout the state of Arkansas. Through our independence, we strive to educate the community on the best options for their insurance needs. We can provide an assessment of your insurance needs with a choice of which package fits you best.

We are dedicated to providing our customers in Arkansas with the best coverage at competitive rates. Just make one call to our agency, and we can shop your coverage through many top rated companies. With our professional staff, we can be your liaison with the insurance carrier in the event of a claim. We work for you, not the insurance company.

We want you to have a positive overall experience with JMR/PFP Insurance. Our one on one service approach is our #1 goal for all our insurance clients. Give us a call at 479-785-2912 or contact us through one of our quote forms, and we'll be happy to answer any of your insurance questions.


Agency Leadership



Steven Cole

Agency Manager

Wayla Ramsey

Commercial Lines Manager

Natalie Smith

Personal Lines Manager




Commercial Lines



David Young


Deborah Moorman


Jim Russell


Tom Foltz


Travis Hill


Walter Moorman


Amber Gustafson

Commercial Lines Account Manager

Casey Serjeant

Commercial Lines Account Manager

Christy Massa

Commercial Lines Account Manager

Donna Sharp

Commercial Lines Account Manager

Kim Marvel

Commercial Lines Account Manager

Tara Zipp

Commercial Lines Account Manager

Debra Scott

Commercial Lines Processing Administrator

Rachel Webb

Select Account Manager




Personal Lines



Shawne Bogle

Personal Lines Agent

Brenda Sams

Personal Lines Account Manager

Jamie Howerton

Personal Lines Account Manager

Julie Qualls

Personal Lines Account Manager




Group Benefits



John Northrop

Group Benefits Agent

Ron Fulbright

Group Benefits Agent

Christen Sterling

Group Benefits Administrator

Lori Wood

Group Benefits Policy Coordinator







Brenda Chapman

Accounting Manager

Whitney Kirkpatrick


Trina Standridge

Traffic and Executive Assistant




Cross Pointe Corporate Officers



John Baxter


Julie Mauch

President and COO

Jeff Roberts

President of Acquisitions and CFO

Quick Quote Form

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JMR/PFP Insurance
1120 Garrison Ave
Fort Smith, AR 72901
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Phone: 479-785-2912
Fax: 479-424-4902
Toll Free: 877-785-2912
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